Alle onderstaande onderwerpen kunnen worden aangeboden als aparte modules of combinaties daarvan. 

1.0 Introduction

2.0 Outline of (Strategic) Marketing Planning

3.0 The Market

4.0 Aspects of Consumer behaviour

5.0 Organization models and the function of marketing therein

6.0 Market investigation and Marketing investigation

7.0 P of Pricing

8.0 P of Product

9.0 P of Place (or Distribution)

10.0 P of Promotion (or Marketing Communication)

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