1.0 Introduction.

2.0 Outline of (Strategic) Marketing Planning.

3.0 The Market.

4.0 Aspects of Consumer behaviour.

5.0 Organization models and the function of marketing therein.

6.0 Market investigation and Marketing investigation.

7.0 P of Pricing.

8.0 P of Product.

9.0 P of Place (or Distribution).

10.0 P of Promotion (or Marketing Communication).

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