All items as listed below can be offered as separate modules or combinations thereof.

1.0 Introduction

2.0 Outline of (Strategic) Marketing Planning

3.0 The Market

4.0 Aspects of Consumer behaviour

5.0 Organization models and the function of marketing therein

6.0 Market investigation and Marketing investigation

7.0 P of Pricing

8.0 P of Product

9.0 P of Place (or Distribution)

10.0 P of Promotion (or Marketing Communication)

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